I am in the middle of watching the première of 'Bionic Woman' - another program about which a big fuss has been made that we are getting it direct from the United States - when in the ad break I see first an advertisement for the new citizenship test to ensure that people align sufficiently with our values, immediately followed by a xenophobic ad about how important it is to keep our milk sources local for no reason given beyond 'it just wouldn't be the same'.